She sings and acts in films in multiple languages such as Hindi and Tamil. Actress-singer Shruti Haasan says that being in the creative field itself is a challenge and that she thoroughly enjoys it.
“Being in the creative profession itself is a challenge. I work not only for myself but also enjoy when the audience receives me well and my piece of art is accepted and appreciated. It is a challenge all the way, which I thoroughly enjoy,” Shruti told IANS in an email interview. The daughter of stars Kamal Haasan and Sarika considers herself to be lucky.
“I feel I am one of the few lucky ones to be able to do what I want to do. While, yes, there have been difficult situations where I had to take critical decisions, yet it became easier as we went along.
“I also received suggestions or options that helped me achieve what I wanted. Doubt is sometimes a great motivator, because it makes you drop all inhibitions and give the opportunity to deliver your best,” said Shruti.
She is seen in the Nestlé India’s Crunchilicious MUNCH campaign in which she is challenged by singer-composer Shankar Mahadevan to go breathless for a song.
Talking about it, she said: “The campaign is about the younger generation which is aspirational, confident, empowered and always striving to create their own niche.
“In this journey, there might be moments of self-doubt where they need to push themselves to achieve their objective. The song depicts this dilemma which they ultimately overcome with self-belief, motivation and effort.
“The role of MUNCH in this story is of a facilitator that helps bring about a spark in their confidence. We wanted to create a track that would strike an immediate chord with youth and help relate with a situation with which they are familiar. The song is melodious and catchy and definitely touches the right chords.”
Any plans of collaborating with the popular trio Shankar-Ehsaan-Loy again?
“I’ve worked with the trio earlier for one of my films D-Day and I worked with Ehsaan and Loy for an independent single recently. Working on this campaign and jamming with them once again was great fun,” said the Aazma — Luck is the key hitmaker.
