Tourism Fiji has announced its partnership with Counting Coral, a non-profit organisation dedicated to the preservation and restoration of coral reef ecosystems through innovative sculptural coral gene banks.
In addition to supporting marine conservation efforts in Fiji waters, the partnership aims to encourage sustainable tourism initiatives.
“Research shows that consumers increasingly desire information on sustainability from lodging and transportation providers to make informed decisions,” Tourism Fiji chief marketing officer Srishti Narayan said.
The project is designed to host 500 corals for planting, further advancing coral conservation efforts in the region.
“By supporting innovative initiatives like Counting Coral’s sculptural gene banks, Tourism Fiji aims to raise awareness about the importance of coral reef conservation while providing unique experiences for visitors to Fiji.”
Counting Coral executive director Brooke True said the partners aim to inspire visitors to appreciate and actively contribute to the preservation of Fiji’s marine environment.
“Addressing a challenge as monumental as the climate crisis is daunting and the importance of a future where coral reefs exist doesn’t always resonate with the public in the way that it should,” Mr True said.
“We couldn’t be happier to connect and join forces with the team at Tourism Fiji.”
One of Counting Coral’s notable projects is the installation of its first sculptural coral gene bank in 2022 at Blue Lagoon Beach Resort on Nacula Island in the Yasawas.
Building on this success, Counting Coral is set to embark on its next venture, the Vomo Project, scheduled for next month on Vomo Island.
