PROUDS unveiled its newly-refurbished Suva Central flagship store and it also unveiled its new logo with the tagline ‘Exclusively Yours’ in 2019.
The company embarked on a massive refurbishment program of its chain stores starting with the outlet at the BSP Suva Central complex.
Prouds director Tejash Patel said they were excited about all the new changes and they looked forward to the feedback from customers.
A lot of work was also put into the redesigning of the new logo. He said the new logo was piloted in its first domestic retail store in Port Moresby, Papua New Guinea.
“Retail is evolving at a very fast pace and our last logo change was in 1993,” Mr Patel said.
“It was about time we looked at the logo and who we were catering for, our target market, our customers,” he said, adding it was also made to look more modern and contemporary.
The new logo will gradually be placed throughout Prouds branches around Fiji and in PNG.
This report was published in The Fiji Times on May 3 2019.
