A campaign launched yesterday is being seen as an initiative to build consumer confidence and ignite economic activity in the local tourism sector.
An initiative of Tourism Fiji and the Ministry of Commerce, Trade and Tourism, the Love our Locals campaign hinges on a spirit of community and solidarity with the local tourism industry showing their love and appreciation for Fiji residents by offering a range of exclusive deals and locals reciprocating by taking the time to explore their own back yard.
Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya officially launched the campaign yesterday, urging locals to consider the message behind the Love our Locals campaign and get behind our country.
He said this was an opportune time for people to show support to the tourism industry and the people.
“As we Fijians start taking part in tourism, we’re supporting not just hotels, but Fijians associated with the industry – the staff of the hotel, the farmers who supplies, the handicraft sellers.
“And of course, you’re keeping businesses open and running,” said Mr Koya.
Mr Koya said Fiji had cleared the last of our COVID-19 patients with a 100 per cent recovery rate which was a positive sign for the country.
He stated that they had developed a set of COVID Safe Guidelines to help the industry adapt to this new normal.
