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Fiji FA inks multi-million dollar deal

Football, Sport | | | By Paulini Curuqara

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Fiji Football Association CEO Mohammed Yusuf (left) receives the $2.85M sponsorship cheque from Digicel Fiji CEO Farid Mohammed during the 3 year sponsorship deal announcement on Wednesday night. Picture: JOVESA NAISUA

Fiji Football Association has signed a $2.85million three-year sponsorship deal with the Digicel that will see it become the new official sponsor.

Digicel will also become title sponsors of all Fiji football national teams and the national league competition – including the Digicel Premier League, Digicel Senior League and all youth and school competitions.

The deal also includes naming rights of the new Fiji FA Women’s Super League that starts this weekend, and marks the biggest ever investment in Fiji women’s football by a brand becoming the Digicel Women’s Super League.

The sponsorship launch was held in Suva on Wednesday night.

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