App to promote travel

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Tourists from the cruise ship Royal Caribbean Voyager of the Seas enjoy their day out in Lautoka. Picture: BALJEET SINGH/FILE

SMOOVE Xperience, a travel tech company with a mission to boost post-pandemic travel to the Pacific has launched a travel guide app and accompanying website for Fiji.

The platform, called GoFiji, reportedly serves as a mobile commerce platform for travel, hospitality and retail vendors to connect with visitors and residents in Fiji, and allowing travellers in Fiji to access “additional value-added services, discounts, promotions, and local information to make their stay in Fiji more memorable and cost-effective” according to a news release by the company. “The GoFiji app offers all Fiji merchants a free digital m-commerce platform to upload and promote their products to any traveller or resident who uses the app.

The super app initially features a range of travel services, including tours, activities, and attraction bookings, as well as an events calendar.

“In the coming weeks, GoFiji app users can expect a variety of Fiji’s unique culture, tasty cuisine, and fun attractions through the app’s lifestyle features, which include recommendations and discount vouchers for the best restaurants, bars, and shopping destinations across the Fijian islands.” The minds behind the project are former president and CEO of the Pacific Asia Travel Association Greg Duffell and former head of Hello World and executive of Flight Centre in New Zealand Simon McKearney, with support teams in Auckland, Fiji and Singapore.

GoFiji is an initiative of Smoove Xperience Pacific Ltd, a joint venture between Singapore-based travel tech company Smoove Xperience and New Zealand’s Travel Lab.

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