Fiji was the main holiday destination of choice for many travel agents in China where local tourism stakeholders have been working to attract more visitors from the Asian market.
Tourism Fiji CEO Brent Hill said a recent China Road Show where local industry partners gathered to jointly market Fiji as a tourist destination found that the country was a popular choice among travel agents.
“It was great to be on the road after a lapse of almost three years and meet with our key buyers,” he said.
Marriott Fiji and Samoa senior sales manager Sana Ali said there was an increase in enquiries from the vital market during the road show.
“The healthy appetite for travel from China is evident from our Resort enquiries and bookings and it is even more heartening to see the age bracket of travellers increasing and guests more inquisitive about the experiences Fiji can offer,” she said.
“We look forward to increasing our market share from this key source market and building strong relationships with our partners out of China.”
Hilton Fiji properties cluster general manager Carey Osborne said they had renewed interest from the Chinese market.
“Through our participation in the Tourism Fiji China roadshow, we have renewed and strengthened our relationship with the Chinese travel trade and our partners along with being able to showcase the incredible experiences that our resorts have to offer on Denarau Island and Sonaisali Island,” she said.
“The global Chinese market is a very important one, and we are looking forward to welcoming more visitors from China to our beautiful homes at Hilton Fiji Beach Resort and Spa and DoubleTree Resort by Hilton Hotel Fiji – Sonaisali island.”
According to Tourism Fiji, a total of 295 travel agents from China were part of the road show with local stakeholders engaging in over 50 interviews with Chinese media.
