Strategic shift beyond call centres

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Josefa Wivou. Picture: SUPPLIED

Fiji’s outsourcing sector is charting a lucrative new course, moving beyond traditional call centres to target high-paying, specialized tech jobs as operators expand into the Western Division.

While multiple operators were now following industry examples by expanding their footprints outside of Suva to the West, central to that growth is the rise of Knowledge Process Outsourcing (KPO), a highly sought-after segment that defines the future direction of the industry.

Outsource Fiji executive director Josefa Wivou said Fiji’s long-term vision did not rely on competing with outsourcing giants like India or the Philippines on sheer volume.

Instead, he said Fiji was carving out a niche in high-yielding, specialised fields.

“By specialty and niche segments, the KPO industry introduces an opportunity for other operators to tap into high yielding (markets),” Mr Wivou said.

“What we are trying to reflect is that at high yields within the KPO sector, it will create a specialty field for Fiji.”

Mr Wivou said this shift did not come at the expense of traditional Business Process Outsourcing (BPO).

“It doesn’t have to stop at the other.

“It actually interconnects going from a BPO, more general service sector into the KPO, more technical, more specialised fields.”

Mr Wivou said the demand for KPO services was currently driving significant growth across major cities in Australia and New Zealand.

The sector offers premium, high-paying employment opportunities within Fiji, targeting professional fields such as accounting, architecture, clinical and medical services, cybersecurity, artificial intelligence, and broader digital transformation spaces.

Mr Wivou said those high-yielding jobs provide an increasingly attractive platform for local professionals, allowing the tech and outsourcing sectors to compete strongly with other domestic industries.

The success of the sector relies heavily on ground-level intelligence shared by Outsource Fiji’s partners and members, including operators such as Duco, Bull Outsourcing, Mind Pearl, and Centrecom.

Mr Wivou said Outsource Fiji leveraged member intelligence to invest in international events, attending in partnership with local operators to facilitate direct client-to-customer connections.

The sector employs some 9500 Fijians at present, with ambitious plans to employ some 15,000 by 2030.