Sun Stockbrokers (SSB) has ended a prolonged drought in Fiji’s public share trading market by becoming the fourth brokerage house to open shop – after a lapse of 25 years.
SSB, a wholly owned subsidiary of Sun Insurance Company Limited (SPX: SUN), was officially launched last month during SUN’s annual general meeting in Suva after regulatory approvals from the Reserve Bank of Fiji (RBF) and the South Pacific Stock Exchange (SPX).
“This venture is expected to encourage greater participation in the capital markets, particularly from everyday ‘mum and dad’ investors, by making investing more accessible and inclusive for all Fijians,” Sun Insurance Group chairman Padam Lala said.
Over the last 25 years, Fiji has had only three brokerage firms operating in the market despite significant growth and interest in the capital markets.
All are locally owned, provide share investment advisory and brokerage services on SPX on behalf of their clients.
SSB now joins the three – Fiji Stock Brokers Ltd, FHL Stockbrokers Ltd and Kontiki Stockbroking – as the fourth player.
“This represents the first new stockbroker firm to enter the Fijian market in 25 years, and is expected to enhance market accessibility, improve service coverage, and support broader investor participation,” SPX stated.
Speaking at the launch, SSB chief executive officer Akanshni Lata reaffirmed the company’s commitment to accessibility, innovation and investor empowerment.
“Our vision is to broaden investor participation and create opportunities for more Fijians to engage in wealth creation through the capital markets.
“We are proud to introduce a service that is client-focused, inclusive, and designed to deliver real value.”
To mark its launch, Sun Stockbrokers has introduced a series of limited-time promotional offers aimed at encouraging market participation.
These include:
r zero brokerage for trades up to $20,000,
r trade rebates for eligible transactions, and
r discounted brokerage rates for higher-value trades.
These offers have been well received and are expected to support increased trading activity, particularly among new investors.
The firm, which is now open to the public, is led and operated by a team of qualified women professionals, reflecting the Sun Group’s dedication to empowering female leadership within Fiji’s financial sector.
