FIJI is ranked among the world’s top five most favoured offshore customer experience (CX) delivery destinations in the newly released 2025 CX Technology and Global Services Survey.
Published by Ryan Strategic Advisory – a market research and consulting firm specialising in the global Customer Experience (CX) and business process outsourcing (BPO) sectors – the global survey gathered insights from 815 enterprise customer management decision-makers across 12 major demand markets spanning North America, Western Europe and Asia-Pacific.
The survey assessed about 40 offshore and nearshore destinations using a favourability scale of one to six, with respondents evaluating each market based on its attractiveness for customer experience and contact centre delivery services.
According to Outsource Fiji, Fiji was ranked as the most favoured offshore destination among respondents in New Zealand and Singapore, while also recording strong favourability scores across the wider Asia-Pacific region, North America and the UK.
Outsource Fiji executive director Josefa Wivou said this recognition was a significant achievement for Fiji’s outsourcing industry and the wider national economy.
“This recognition is a proud moment not only for Outsource Fiji, but for the entire country. Fiji being ranked among the world’s top five most favoured offshore customer experience destinations reflects years of hard work, resilience and commitment from our industry stakeholders, government partners and the thousands of Fijians working across the outsourcing sector every day,” Mr Wivou said in a statement yesterday.
“What makes this achievement especially meaningful is that it comes directly from global enterprise decision-makers who are actively shaping the future of customer management and business services worldwide.
“Their confidence in Fiji demonstrates that we are no longer viewed as an emerging option, but as a credible, trusted and competitive outsourcing destination on the global stage.”
Mr Wivou said the report also noted Fiji’s steady climb on the global rankings over the past two years, with industry analysts attributing the country’s rise to its service quality, English-language capability, cultural alignment with key markets, stable operating environment and expanding CX sector.
“At a time when organisations are seeking stable, resilient and high-quality delivery locations, Fiji is increasingly being recognised as a destination that offers both operational excellence and genuine human connection in customer experience delivery.”
He added the achievement also signalled broader opportunities for growth and investment within Fiji’s outsourcing industry.
“This milestone is encouraging, but for us it is also a reminder that there is still significant opportunity ahead.
“As global customer experience models continue to evolve through technology, AI and changing client expectations, Fiji is well-positioned to grow into higher-value services while maintaining the warmth, professionalism and quality service standards that we are becoming known for internationally.” The other countries recognised for strong regional performance in the 2025 survey included Malaysia, Mexico, Guyana, Jamaica, Colombia, Morocco, Tunisia, Senegal and Madagascar.
