Paradise Beverages is out with its latest low alcohol innovation and “one-of-a-kind” ready-to-drink (RTD) beverage that combines cane spirit and ginger.
Joskes Brew with Ginger is 8 per cent alcohol by volume and is a new addition to the company’s diverse portfolio.
“With Joskes Brew with Ginger, we’re not just introducing a beverage; we’re inviting our consumers on a journey of flavour discovery,” said Paradise Beverages general manager Mike Spencer.
He said Paradise Beverages had been at the forefront of bringing quality beverages to Fijian consumers and Joskes Brew with Ginger continues that tradition.
“As the first-ever RTD made locally from cane spirit and infused with Fijian ginger, it’s an alternative experience designed for those of legal drinking age who seek something distinctive,” Mr Spencer said.
“We’re committed to continuously innovating and expanding our portfolio, bringing more exciting choices to our consumers.
“We also pay homage to local sugarcane farmers, local ginger farmers and Fiji’s sugar industry.
“Joskes Brew with Ginger embodies a spirit of innovation utilising local resources and ingredients.
“It’s more than just a drink. It’s a taste of Fiji’s history and a nod to the enduring legacy that inspires us at Paradise Beverages.”
The new product can be found in local supermarkets and liquor stores around Fiji.
