SOMETIMES crazy ideas pay off. Here’s a look at some seemingly off-the-wall ideas that became a success.
* Company: Dig This, Steamboat Springs, US — 2007
Business: A construction playground where people can play with heavy equipment such a bulldozers and excavators.
While building his Steamboat Springs home, Ed Mumm rented some construction equipment to clear the land. The experience — which he calls an “extensive earth moving operation” — sparked the idea for “heavy-equipment adventures,” and Dig This was born.
* Company: SunRun Inc, San Francisco, US — 2007
Business: Residential solar panel leasing for homeowners.
The solar panel industry was hit hard by the recession, and $US40,000 ($F74,140) for residential solar panels is a hefty price.
Lynn Jurich, co-founder and president of SunRun Inc, saw this change in the industry and offered homeowners the more affordable alternative of leasing the solar panels on long — term contracts instead.
