Tourism Fiji has signed a Memorandum of Understanding (MOU) with leading Chinese online travel platform Tongcheng Travel to attract more Chinese visitors and make it easier for them to book holidays in Fiji.
The agreement, signed at Tongcheng Travel’s headquarters in Suzhou, China, on November 6, will focus on digital marketing, tourism product distribution, artificial intelligence, targeted promotional campaigns and personalised island experiences.
Tourism Fiji Chief Executive Officer Dr Paresh Pant said China remained an important market for Fiji’s tourism industry.
“China continues to represent an important opportunity for Fiji’s tourism industry. Strengthening our relationship with Tongcheng Travel is an important step in deepening engagement with the Chinese travel trade and connecting more Chinese travellers with what Fiji has to offer,” Dr Pant said.
He said the partnership would combine Fiji’s natural attractions, cultural heritage and tourism experiences with Tongcheng Travel’s extensive digital platform to increase destination awareness and support long-term tourism growth.
The collaboration will also use consumer data and AI capabilities to develop travel products tailored to the preferences of Chinese holidaymakers.
Tourism Fiji Regional Director for Asia and the Global Chinese Market Vincent Zheng said the agreement would move beyond traditional destination marketing.
“By combining Tourism Fiji’s destination expertise and industry partnerships with Tongcheng Travel’s platform reach, consumer insights and distribution capabilities, we can develop innovative travel products, create more compelling holiday experiences and unlock new market opportunities,” Mr Zheng said.
Tongcheng Travel’s Commercial Marketing Division Chief Executive Officer Kimi Li said Chinese travellers were increasingly seeking personalised and experience-based holidays.
“Chinese travellers are increasingly looking for diverse, personalised holidays, and Fiji offers everything from relaxing island escapes and family holidays to cultural experiences and outdoor adventures,” Ms Li said.
She said the platform would introduce more Fiji tourism products and experiences, giving Chinese travellers greater choice and easier booking options.
The partnership forms part of Tourism Fiji’s broader strategy to strengthen its marketing and distribution networks across China.
Tourism Fiji says it will continue working with Chinese travel industry partners to improve destination awareness, develop relevant holiday experiences and convert growing interest in Fiji into confirmed visitor bookings.
