THE kava bar business may be booming in Suva, with one bar after another opening up to meet the rising demand but to break into markets outside the capital city comes with its own challenges.
Tokasa Ramaqa took on those challenges by opening Navatu Kava Lounge, marking only the second kava bar in Labasa.
The business opened its doors late last year and is now in its fifth month of operation, offering a new and unique space for kava lovers in Labasa.
“In March 2024, I decided to resign from my job and pursue my dream of opening my own business,” she said.
Before launching Navatu, Ms Ramaqa and her team conducted market research on kava consumption in Labasa, analysing factors such as demand, supply, competition and business opportunities.
After months of planning and hard work, they finally opened their doors.
They haven’t looked back since.
“From the excellent customer service to the cool temperature inside the lounge, from the strong, tasty kava to the soothing jams playing from our stage and speakers, we offer a different kind of experience,” Ms Ramaqa said.
The “Lounge” as it has come to be known by Labasa’s kava connoisseurs, offers a quiet, relaxing and air-conditioned atmosphere, away from the hustle and bustle of town.
It is also a smoke-free zone, making it a comfortable space for non-smokers who want to enjoy their kava without exposure to cigarette smoke.
“We’ve designed Navatu as a social space where people can unwind,” Ms Ramaqa said.
“We have a little stage at the front for Open Mic sessions on Thursdays and live band performances on Fridays, whenever available.
“Our kava has been a major drawcard, with customers consistently giving us positive reviews.”
No doubt, the quality of kava at Navatu was a distinct feature.
“We source our kava directly from the hills of Vanua Levu and ensure we only use mature plants for quality and purity.
“We currently have three suppliers based in Cakaudrove, Bua and Macuata.”
The demand for kava in Labasa has surprised even Ms Ramaqa.
“It’s amazing to see how much kava is consumed daily. More people drink kava than alcohol, which has been a great advantage for us.
“We operate from Monday to Saturday, from 3pm to 1am on weekdays and 1pm to 11pm on Saturdays.”
However, running a business isn’t without its challenges.
“From daily operations to HR efficiency, marketing and promotions, meeting supply and demand, competition and maintaining core service delivery, there’s a lot to juggle.”
She has noticed a shift in social trends regarding kava consumption.
“Traditionally, people believed that kava was only meant for village gatherings and social events. Coming into town usually meant drinking alcohol.
“But now, that trend is changing with the growing number of kava bars. You can still have a club-like setting with flickering lights and loud music – except you’re drinking kava instead of alcohol.”
Asked what her advice to others was planning to open there business in Labasa, she said, for individuals to dream big and work towards it.
“You only have one life, so live your dreams. Whether you want to buy your own farm, plant kava, or, like me, open a space to drink it – go out there and do it.”
“The Lounge” has already attracted the attention of notable figures, including local singer Savuto Vakadewavosa, who performed there last week.
Reflecting on his experience, Mr Vakadewavosa said he adored the inclusivity in the business.
“People from all walks of life in Labasa can come together, talanoa, and have a good time.
“Yaqona in our culture signifies many things – especially gathering, sharing stories and enjoying each other’s company.”
Mr Vakadewavosa also like the way the venue provided a platform for local artists.
“Creating a live music space in Labasa where artists can come together, collaborate and inspire other talents in Vanua Levu is a big deal,” he said.
“The Lounge”has quickly established itself as a favourite among Labasa’s kava lovers and is proof that the kava bar business does not have to be exclusive to Suva.
It can also make waves in other parts of Fiji.
Note: This article was first published on the print version of the Fiji Times dated April 3, 2025.
