FIJI Airways flourished at the South by Southwest (SXSW) 2025 Conference & Festivals held in Austin Texas early this month.
In a statement, the airline said: “The Fiji House,” transported festival-goers to the islands with two days of immersive Fijian hospitality, live entertainment and cultural experiences.”
“The event, created in partnership with Artist for Artist, was a resounding success, drawing an incredible 4462 attendees and making The Fiji House one of the most sought-after activations at SXSW,” the national airline stated.
“The event attracted media from across the United States and the world, as well as high-profile guests, including celebrities, musicians, producers and influencers, many of whom are now set to visit Fiji to create and share content.
“Fiji Airways curated an unforgettable experience, featuring traditional meke performances, an authentic kava ceremony led by Fijian warriors, and live performances by Fiji’s own InsideOut alongside an electrifying lineup of international artists such as Twin Shadow, Aly & AJ, Snacktime, and more.
“Guests were also treated to island-inspired cocktails, premium spa treatments courtesy of Pure Fiji, and an authentic South Pacific BBQ.
“Adding to the excitement, Fiji Airways surprised lucky attendees with free tickets to experience our new DFW route with surprise trips to Fiji, plus an incredible holiday for two to Cairns – including flights, accommodation, and a Great Barrier Reef experience—thanks to Cairns Airport and our amazing partners.”
Fiji Airways chief executive officer Andre Viljoen said the Fiji House at SXSW was a celebration of who we are as Fijians – our warmth, our culture, and our world-class hospitality.
“We took Fiji to the world and proudly represented our people, our airline and our home on a global stage,” Mr Viljoen said.
“The overwhelming response shows the deep connection people feel to Fiji, and we are excited to welcome new visitors who were inspired by this experience.
“This event was more than just an activation, it was an invitation to explore the beauty, spirit and authenticity of Fiji.”
According to the airline, The Fiji House was also used as a platform to share key brand updates.
“Chief customer officer Akuila Batiweti led an engaging discussion on new US flight routes, sustainable travel initiatives and why Fiji remains one of the world’s most desirable destinations.
“This positioned Fiji Airways as a leader in eco-conscious and experiential travel, reinforcing its mission to connect the world to the magic of Fiji.”
