AT Tourism Fiji we are not asleep at the wheel, we are very much aware of what’s going on around the world.
This was the remark made by Tourism Fiji chief executive officer, Brent Hill during an interview with this newspaper on their United States tactical campaign that’s in the pipeline.
“The United States continues to be a really important market for us,” he said.
“I think the reason why our marketing team are doing things like this tactical campaign is because we have to respond to things that are going on in the market,” Mr Hill said.
“As we’ve said earlier we have some of those difficult trading conditions, we have seen things like the trade wars and some of the things going on that’s impacted.
“So that means you need to be aggressive and you need to be tactical.
“It’s s the perfect time to remind people ‘hey, here is Fiji, a place that runs on happiness and is almost the antidote what’s going on in the rest of the world.
“So I think in that sense it is really important that we continue to be aggressive with some of the offers that we putting out to keep the bookings coming.”
Meanwhile, Mr Hill said they have diversified their key source markets.
“Looking at our key source markets at the moment , we have diversified our markets,” Mr Hill said.
“We want to see more Canadian tourists here, we want to see more from South East Asia, and from the Americas.
“So it is really important as those geopolitical elements operate around the world and not to rely only on one market.”
He said from a digital perspective, the organisation was receiving a million visitors a month on fiji.com.fj
“This is giving us so much rich data at the moment, we get about a million visitors to fiji.com.fj a month.
“So the great thing about that is we know what people are interested in, we know where they are going, and as a national tourism body, the insight we have is that we can tell the story, the full story of Fiji, we can try and get people to go to places like Taveuni, Savusavu or maybe up to Kadavu.
“And that is what we can do with that traffic that is coming through Tourism Fiji.
“So that is a really important piece for us.”
