Paradise Beverages through its Fiji Gold brand launched a special edition can in partnership with the Fiji Rugby Union yesterday.
This marked the entities’ continued collaboration in supporting Fiji’s unwavering passion for rugby and its deep-rooted connection to the community.
“The can features the Fiji Gold logo and the FRU logo. I must stress it is exactly the beer, its just in a different can. Fiji Gold and Fiji Bitter have been sponsoring rugby for nearly 50 years and the partnership with FRU highlights the dedication to supporting both grassroots and professional level rugby.
“The special limited-edition can is a tribute to the incredible journey of our rugby teams who have brought immense pride to the nation and global recognition of Fiji. From grassroots beginning to our national teams, Fiji, Fijiana 7s, Fijiana 15s and the Flying Fijians have shown the world what true Fijian spirit looks like,” Paradise Beverages general manager Mike Spencer stated.
Fiji Rugby Union interim chair Peter Mazey echoed similar sentiments, adding that the collaboration embodied the spirit of the nation and the passion for the game of rugby.
“This special edition Can marked the first of its kind, it is a testament of the deep-rooted connection between Fiji Rugby, Paradise Beverages and the community we serve. It is a commitment to fostering rugby at every level especially from grassroot development to the national teams in the Flying Fijians, Fijiana, Drua and our celebrated Fiji 7s teams.
“Rugby is not just a sport; it is a way of life that connects and inspires us. This partnership exemplifies our dedication to nurturing talent and celebrating the rich heritage of rugby in our beautiful islands. Together we are building a robust industry, a robust rugby platform that champions the values of teamwork, respect and excellence,” Mazey stated.
In March this year, the FRU and Paradise Beverages signed a two-year deal where its branded beer Fiji Gold was launched as ‘the official beer of Fiji Rugby’.
