APIA – Samoa has joined the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage (ICH).
“Samoa is known for its rich heritage and strong culture built upon the traditional community-based governance,” director of UNESCO Office for the Pacific States Etienne Clement said.
“Samoan culture has provided a foundation for the identity and development of Samoa,” Clement said.
Government has preserved and enhanced Samoa’s treasured heritage, he said.
“Samoa’s culture is living and thriving despite some challenges, including globalisation, commercialistation and natural disasters.”
Mr Clement said he firmly believes culture and development are closely linked. He strongly believes development policies must integrate the cultural dimension.


