If you’re selling merchandise using Fiji’s school logos in your design, give a percentage of your sales back to the school for the development of their athletes and students, CK’s Ezy Buy owner and president of the Suva Retailers Association Jitesh Patel said.
CK’s Ezy Buy is one of Suva’s biggest school merchandise retailers for most secondary and primary schools’ sporting events in Fiji.
Mr Patel said they only sold merchandise for the schools they’re in partnership with and a percentage of their sales goes back to the sponsorship of the schools’ athletes’ game day kits.
“At the moment we are in partnership with six schools. We work with them all throughout the year. We do their merchandise and we also support them with their kits,” Mr Patel said.
CK’s Ezy Buy has partnership agreements with Marist Brothers High School, Suva Grammar School, Ratu Kadavulevu School, Adi Cakobau School, St Joseph’s Secondary School and Mahatma Gandhi Memorial High School.
Under the agreements, CK’s Ezy Buy has permission to use the official school logo and designs for their merchandise.
“The schools benefit from it. They get their percentage from it to run their athletic programs and from our end, we sponsor these schools’ athletes when they’re running and taking part in the Cokes games under the brand name ‘Beyond.”
Mr Patel said sales for schools’ merchandise for the 2024 Coca-Cola Games were good, especially for the bigger schools that have a large support base.
Part of the profits he said are also shared with the old scholars’ alumni.
“We welcome competition, it’s good for business. The only thing I would say is, it’s good if you’re using a school’s logo, do give something back to that school. At the end of the day, that logo belongs to the school, they’re working hard and because of their performance, your sales is high.”
He said giving back to the school would allow them to groom more athletes or to buy equipment for their trainings and preparations.
