There’s a need to ensure that Fijian products meet international quality standards to be able to compete; not only in the international market, but within the regional markets as well, said Investment Fiji chief executive officer Kamal Chetty.
In a statement, Mr Chetty said that Fiji was strategically located in the Pacific region to facilitate trade and investment opportunities.
Speaking specifically on Fiji’s trade with Kiribati, he said Fijian products continue to attract interest in Kiribati, particularly products like flour, sugar, boiler parts, instant noodles, cement, and sweet biscuit.
“Fiji’s trade relation with Kiribati continues to grow as interest for Fijian commodities and products have gradually increased,” Mr Chetty said.
“With Kiribati as an emerging market, Investment Fiji is working diligently to support exporters and investors seeking to explore new markets in the Pacific.
“We have received a number of interests from Kiribati and the team is working closely with businesses to facilitate these leads,” Me Chetty said.
He said Investment Fiji continues to also receive interests from Kiribati businesses looking to source poultry products, assorted fruits and vegetables from Fiji, which presents an opportunity for local businesses to seize.
“By understanding the market’s needs, we can further strengthen our trade ties and unlock new opportunities,” he said.
“This involves implementing quality control measures, obtaining necessary certifications, and adhering to food safety regulations.”
Mr Chetty said in addition to these, Fiji must continue to invest in its agricultural and livestock sector, improve product quality and packaging, and strengthen its logistics infrastructure.
