Partnership to grow sustainable tourism opportunities

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MDF country director Kelera Cavuilati, left, and FHTA chief executive officer Fantasha Lockington sign the MoU. Picture: SUPPLIED

A Memorandum of Understanding (MoU) was signed this week between the Fiji Hotel and Tourism Association (FHTA) and the Australian government’s Market Development Facility (MDF) to support national efforts to grow sustainable tourism opportunities.

Through the MoU, FHTA will conduct an assessment among its members to better understand the current state of sustainable practices, their level of awareness and the demand for green certification.

“We’re pleased to collaborate with MDF on this important initiative, which will provide invaluable insights into the awareness, challenges, and opportunities for growing Fiji’s sustainable tourism sector in line with our Fiji Tourism Sustainability Plan,” FHTA chief executive officer Fantasha Lockington said.

“As an industry, we must adapt to meet the demand for travel while also ensuring we preserve our natural and cultural heritage. By embracing sustainable tourism practices and aligning with international standards, we not only safeguard our environment but also create memorable and authentic experiences for travelers.”

Acting Counsellor at the Australian High Commission Emily Wilson said the Australian government recognised the important role that tourism played in Fiji’s economy and would work with government and the private sector to build a sustainable tourism sector, with increased resilience to climate change.

“The findings of this assessment will provide extensive insight from tourism stakeholders to support this work, informing actions to protect ecosystems, promote cultures and nurture sustainable investments,” she said.

MDF country director Kelera Cavuilati said access to key data and insights was vital to inform strategic industry decisions to maximise opportunities to grow Fiji’s sustainable tourism offering based on the emerging trends post-pandemic.

“We are delighted to partner with FHTA to support this work,” she said.

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