ONE Beach Fiji – an environmental pride campaign working to address littering across Fiji – will be launching its inaugural community beach clean-up at Natadola next Saturday with the aim of bringing together locals, hotel guests and businesses in a morning of collective pride.”Natadola, on Fiji’s Coral Coast, is one of Fiji’s most beloved stretches of sand. Generations of Fijians have swum there; visitors travel across the world to stand on its shore. Yet in the vegetation above the tideline, years of accumulated rubbish sit largely out of sight. One Beach Fiji was founded with a simple conviction: Fijians are ready to take care of what they love,” the group said in a statement.
“Fiji is paradise. Not because it used to be — because we choose to keep it that way. We’re starting with one morning, one beach, one community. Then we move to the next.”
The event, it added, has attracted strong support from the hospitality and business community.
“One Beach Fiji is designed as a ladder — phase by phase, beach by beach. Following Natadola, the campaign plans to expand into village clean-ups, road and river adoption programmes, outer island partnerships and ultimately a nationally recognised environmental identity,” it stated.
“A schools’ programme is also in development, aiming to reach children before poor habits take hold. The next beach on the list is Saweni.
“This is not about blame. It’s about pride. We celebrate our wins and keep moving forward.”
The clean-up is anchored at Natadola Beach with a staging post provided by Shangri-La Yanuca Island, Fiji.
The Intercontinental Golf Resort and Spa has been integral in getting the event off the ground and is supplying equipment, including gloves, rubbish bags and refreshments and a morning tea for all participants.
Organisers say the hotel-community collaboration is central to the campaign’s model going forward.
Founding partners are: The Intercontinental Golf Resort and Spa, The Grand Pacific Hotel and Holiday Inn while supporters include TDC, Mannat Investments, VaiWai Natural Artesian Water, Victoria Wines, Shangri-La Yanuca Island, Fiji and The Distillery Co Fiji.
The event is free and open to everyone — locals, families, hotel guests and community groups — and will mark the beginning of what organisers describe as a long-term movement to restore environmental pride across the nation.
Event details
Date: Saturday, July 11, 2026
Time: 8am – 10:30AM
Location: Natadola Beach, Coral Coast, Fiji
Staging post: Shangri-La Yanuca Island picnic ground
Provided: Gloves, rubbish bags, refreshments & morning tea
Cost: Free — open to all
Registration is now open at onebeachfiji.com.
