TWO of the country’s most popular resorts are set to become key destinations for MICE market with help from a leading Australian audio-visual company Microhire.
A statement from Microhire said the company won the contract with Sheraton and Westin resorts in Fiji to bring the latest in audio-visual technology and event staging to the multi-venue complex.
It said Microhire will upgrade the existing analog equipment with industry leading digital technology, which will provide the island destination with the capabilities to host large scale events that will be on par with Australian standards.
Microhire general manager Jamie Hughes said he was looking forward to the ground-breaking opportunities this would provide for the corporate event staging sector in Fiji.
“This new technology offering to the Sheraton and Westin resorts will cement Fiji as a key destination for the MICE market and introduce Australian industry standards in AV and event staging to Denarau Island,” Mr Hughes said.
“We are confident we will deliver real value to our partners through new conferences and exhibitions that will now consider Fiji, knowing they can attain premium technology solutions delivered with the exceptional service standard that Microhire clientele are accustomed to.”
Meanwhile the new equipment offering by Microhire includes full HD laser projectors, digital consoles for vision, audio and intelligent lighting, and interactive projection systems that will ensure exceptional events are produced every time, no matter the budget, size or content.
Sheraton and Westin director of sales and marketing, Elsa Fernicle, said this new business partnership marked an exciting time for them.
“The next few years will really see us boost our event offering by providing PCOs and event planners with the facilities they need to create memorable event experiences,” Mrs Fernicle said.
“The Sheraton and Westin brands have been the pioneers of Denarau’s rise as one of the most sought-after Pacific destinations for both business and leisure. Our three adjacent five-star resorts, namely Sheraton Fiji Resort, The Westin Denarau Island Resort & Spa and Sheraton Denarau Villas offer a truly unique value proposition to our guests who can ‘Stay in one, Play in all three’.
“As the main hospitality operator in the country, we also want to keep promoting Fiji as a key destination for large groups. Fiji continues to attract more and more regional and international events over recent years, both from short-haul and long-haul markets, and the intention among key tourism stakeholders is definitely to support that trend,” she said.
This marks Microhire’s second business win in Fiji within three months following its appointment to the newly established Fiji Marriott Resort Momi Bay.
Coupled with the innovative technology installed at the Marriott, Microhire will expand its extensive inventory through the new installations at the Sheraton and Westin resorts including the largest digital audio console available on Denarau Island. This will position Microhire as the largest AV provider of digital technology available in Fiji.
