Tourism Fiji launched its “Open for Happiness” campaign on Tuesday night at the Wyndham Resort Denarau Island, in time for the re-opening of Fiji’s international borders on Wednesday.
Tourism Fiji also launched the first video piece in it’s “Open for Happiness” campaign. In a statement, Tourism Fiji said they were delighted to partner with award-winning actress, comedian and producer Rebel Wilson, the new ambassador of their global re-opening campaign.
“We are delighted to have Ms Wilson as an ambassador who resonates with Fiji and our key tourist markets; Australia, North America, New Zealand and Europe,” said Tourism Fiji CEO Brent Hill.
He said Ms Wilson would bring her own style of heartfelt humour to the ad that Tourism Fiji was creating.
“Filmed in Fiji over the course of last month, the campaign is the result of collaborative work of several local partners.”
Mr Hill said this campaign would not have been possible without the support of our industry stakeholders.
Tourism Fiji said the Open for Happiness campaign with Ms Wilson would be used into 2022.
