Locally-made skin care product, Nama Fiji, made its debut at the International Spa Association (ISPA) conference held from May 9 to 11 at Mandalay Bay Resort, Las Vegas.
This was announced by Essence Group Fiji. Known as the “must-attend” event for the spa industry, the conference brings together spa professionals and showcases spa and wellness brands, and is one way of connecting, with impact, new brands with potential buyers.
Essence Group managing director Debra Sadranu said the brand’s presence at ISPA opened up significant brand exposure for Nama Fiji, and was timely as the brand attempted to expand its international market reach with a focus on entry into the US market.
“This is huge for us as a premium skin care brand that is locally made as well as for destination Fiji, and is testimony that Fiji-made products have the potential to be represented and marketed overseas by reputable companies who recognise the value and branding presence of locally made Fiji products.
” Nama Fiji was represented at ISPA by US beauty and wellness branding company Brand Uncover, which shared the unique nama story with spa professionals and buyers from around the globe.
In a statement, Brand Uncover co-founder Taylor Barry said: “ISPA is one of the spa industry’s key networking events in the US. Just steps from the entrance, Nama Fiji has been an integral destination for discovery at this year’s event.”
The Nama Fiji skin care product is an anti-aging hydration range catering to women aged 30 years and over with a focus on sustainable harvesting efforts that positively impact the livelihood of Fiji women.
The brand is also heavily focused on supporting the blue Pacific framework, in particular its sustainability and environmental commitments in the Yasawa Group and continuously working toward aligning its sustainable efforts with the brand’s ethos.