PROUDS – Fiji’s leading luxury and white goods retailers and pioneer airport duty-free operator – has taken yet another leap of confidence with the announcement of a multi-million dollar development of their Lautoka store situated at Vitogo Parade in the heart of the Sugar City.
Executive director Nilesh Patel says the new development, which is to begin soon, will add another dimension to the modern shopping and customer convenience in the city.
“The aesthetic design we have come up with will not only enhance the visual look and attraction of the city, but will also enhance greater customer experience,” he said.
He says Prouds has added many renowned international and local brands to its portfolio over the last decade and the new development will blend in well with those brands and product placements.
“Despite the negative impact of the global pandemic, our faith and confidence in the local economy remain strong and this new development is a testimony of our commitment to the country.”
Mr Patel adds the current building structure will be demolished to make way for the new development which is all set to provide more employment opportunities for the people of Lautoka and nearby areas. About Prouds A Motibhai Group company, Prouds is a pioneer in duty-free, luxury travel retail and fine-store shopping and has been at the forefront of world-class shopping in Fiji for the past 50 years.
Associated with numerous world-renowned and local brands, Prouds via its expansion plans has now extended its retail footprint beyond Fiji following the opening of two duty-free stores at Jackson’s International Airport and two domestic stores – one each at Waigani Central and Vision City Mega Mall in Port Moresby, Papua New Guinea respectively.
Currently Prouds has a total of 13 stores (including towns and cities, resorts and Nadi International Airport) in Fiji and four in Papua New Guinea with plans for future expansion both in Fiji and regionally.
