It’s time to wash the windows, shine up the silver and do all those other little things you don’t have time for during the high season.
And that’s not all, it’s about time too you evaluate your hotel and make changes so you attract more guests all time of the year.
The time is now to implement improvements.
This week we will look at some tips by website www.webrezpro.com hoteliers can use to attract customers
Manage your rates and promotions
Are you managing your rates effectively to retain a competitive edge with other accommodations in your area?
This could entail offering specials, discounted rates at shoulder seasons and lower weekly rates.
Offering value-added packages can also boost occupancy, especially during shoulder seasons.
Personalise the hotel experience
It’s all about making your guests feel valued and establishing an emotional connection by offering personalised touches, whether it is hand-delivering a fresh cup of coffee in the morning or knowing that a certain customer only likes green apples in their in-room fruit basket.
Check in with your guests
Don’t wait to get a negative review to find out how your guests think you should improve.
Find out from your guests directly by checking in with them during their stay, and encourage them to share their experiences online.
Up your social media ante
Increasing your social media presence demands its own point.
Along with having a website, social media – like Twitter and Facebook – are channels for increasing your online presence.
But take note: the operative word here is “social,” meaning social media is a platform for engaging with past, present and future guests.
Don’t miss your opportunity to reply to negative reviews (as if you have any!) in an appropriate way to turn a negative into a positive.
Evaluate rooms
When was the last time you stayed at your own hotel?
It may not be so easy to overlook a television that isn’t working properly or a stain on a curtain when you’re the guest.
Go room to room with fresh eyes to see what may need updating or extra cleaning.
Resolve maintenance issues timely and efficiently, ultimately boosting productivity and provide the best possible room for each guest.
Hotel loyalty programs
When it comes to guest retention, hotel loyalty programs are designed for just that.
Loyalty programs are not just for chains.
Go green
Set yourself apart from your competitors by promoting your hotel’s green practices and implementing new measures if you can.
Guests also consider green initiatives attractive.
