Hoerder promotes Pacific culture

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Hoerder promotes Pacific culture

HUPFELD Evers Hoerder has been in the fashion industry for about 25 years and is known for his exclusive designs in casual resort wear and Pacific Haute Couture.

The Rotuman-German fashion designer, who will also feature at the Fiji Fashion Week show this week, said his designs integrated the old and the new and stimulated the passion for someone to be bold enough to stand out in a crowd.

“Hupfeld Hoerder designs also promote a strong sense of Pacific cultural theme and this is to promote conserving one’s identity and heritage, which is so important to us in Fiji and the Pacific,” he said.

“I utilise and incorporate authentic fibres and other natural resources from the Pacific into the creation and development of my designs and use vibrant colours to signify various themes, the focus is to promote an eco-friendly or green environment for future generations.” He is also in the process of designing Fiji’s national costume for Miss World Fiji 2016.