Nadi-based direct importer of fresh fruit and vegetables Ranviz Fresh Farm Produce is eager to capitalise on the North America trade mission happening this month by optimising its networking opportunities and establishing new markets.
Company director and founder Avnil Asis Kumar will lead his team to the business mission, which they hope will strategically benefit the company, and facilitate market exploration and expansion.
Mr Kumar said the company had established clear strategies to execute when they enter the American and Canadian markets and includes conducting a thorough market research and analysis.
“This endeavour aims to secure new markets, acquire valuable insights into business practices, consumer behaviour, and regulatory landscapes, ultimately enabling the exportation of premium niche perishable produce,” Mr Kumar said.
He said this opportunity would allow the team to forge connections with prospective clients, investors, suppliers, and foster business growth.
“These relationships have the potential to pave the way for future collaborations and further business development.
“Fostering strong relationships will be instrumental in successfully navigating the markets of the United States and Canada.”
He said they would also engage in business consultations to gain valuable market insights and understand consumer behavioural trends.
The trade mission will be held in the US and Canada from May 4-14.
