Former Resident Magistrate Senikavika Jiuta was appointed CEO of the Fiji Competition and Consumer Commission (FCCC) last week, making her the first female CEO for the institution.
FCCC board chairman Cecil Browne said Ms Jiuta had a proven track record in regulatory excellence, strategic clarity and collaborative leadership.
“Ms Jiuta’s proven commitment to consumer rights, her strong legal acumen, and her history of strategic leadership positions will help her steer FCCC towards achieving greater milestones,” Mr Browne said.
“Her commitment to excellence, combined with her understanding of Fiji’s unique economic and social landscape, are invaluable assets.”
Mr Browne said being the first female CEO of FCCC underscored FCCC’s commitment to diversity, inclusion, progressive leadership, and ensuring Fiji’s consumers and markets operated fairly, transparently, and sustainably.
Ms Jiuta said the Commission had always been close to her heart.
She said she looked forward to building upon its strong foundation to ensure fair competition and robust consumer protection across Fiji.
“FCCC’s role is crucial in balancing consumer protection with fostering competitive and fair market practices is central to Fiji’s economic well-being,” Ms Jiuta said.
“As CEO, my goal will be to ensure that we will continue to uphold the highest standards of consumer protection, fair trading, economic sustainability, and social responsibility.
“In addition, we want to ensure that emerging challenges such as increasing scams and unfair market practices in the digital landscape are proactively addressed.”
Ms Jiuta will lead the FCCC team in continuing to drive regulatory reforms aligned with the best international practices while bringing organisational excellence and remaining grounded in the needs
of the Fijian people.
DPM and Minister for Trade Manoa Kamikamica said Ms Jiuta’s appointment was a significant step forward for the Commission and for Fiji’s regulatory landscape.
“Her leadership comes at a pivotal time, bringing a fresh perspective that will help shape the future direction of FCCC while honouring the solid foundation built by Joel Abraham for the Fijian Consumers,” Mr Kamikamica said.
“As markets evolve and new challenges emerge, her expertise will be invaluable in driving forward consumer protection, fair competition, and sustainable economic practices for the benefit of all Fijians.”
Note: This article was first published on the print version of the Fiji Times dated April 5, 2025.
