Three Fijian companies had the opportunity to directly engage with Australian buyers, distributors and industry leaders following a strategic in-market visit to Australia early this month.
The visit was a collaboration with the Pacific Trade Invest Australia, Fiji Consulate General and Trade Commission Australia and New Zealand, and Investment Fiji, and it aimed to explore key opportunities and deals with Fijian exporters.
The Fiji delegation of Agro-Marketing Authority (AMA), Fruit Core, and Road King Farms commenced their visit with the attendance of the Fiji Trade Expo at the High Commission in Canberra.
Investment Fiji said the delegates had the opportunity to promote their products and company to approximately 150 attendees there, including private businesses and diaspora members.
The Investment Fiji team and participating businesses also conducted visits across six Pacific and Asian grocery stores, and targeted business-to-business meetings in Canberra and Sydney.
Investment Fiji CEO Kamal Chetty said in-market store visits were important for companies to have a better understanding of market expectations.
“The store visits were a chance for the exporters to gain insights on the current consumer trends of Pacific island products and likewise gauge the competition in the market from exporters from other countries,” Mr Chetty said.
“This was also an excellent opportunity for the exporters to also hear first-hand from storeowners.”
Road King Farms director Atish Prasad said understanding importers’ challenges and expectations for high-quality products was a key takeaway for him.
“Fijian exporters must maintain the highest standards and continue to strengthen Fiji’s brand reputation in international markets,” Mr Prasad said.
He added the visibility of Fijian products from Food Processors Fiji, FMF, PAFCO, Road King Farms, and Southern Cross Food Pte Limited in Canberra stores highlighted the growing success of Fijian made products in Australia.
