Export partnership: Nama Fiji set to hit NZ shelves

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Essence Group Fiji managing director Debra Sadranu with the Nama Fiji skincare brand which is set to hit the New Zealand shelves from next week. Picture: SUPPLIED

Premium local skincare brand Nama Fiji is set to hit the New Zealand shelves from next week following an exciting export partnership announcement by Essence Group Fiji with renowned New Zealand retail chain, Farmers.

Essence Group managing director Debra Sadranu said the partnership with Farmers provided exciting opportunity for its premium skincare brand to be selected by the New Zealand chain as one of its in-house brands.

The Nadi businesswoman said they were excited to showcase their Fiji Made premium skincare brand to the New Zealand market.

“Our agent Nama Spa New Zealand is busy with merchandising preparation to stock Farmers department stores ready for customers to purchase directly from them,” Ms Sadranu said.

Farmers New Zealand representative Kylie Pistorius commented that they were thrilled to announce the launch of the Nama Fiji Skincare range to 13 key Farmers stores and online nationwide.

She said the Natural Skincare category continues to go from strength to strength and the unique ingredients and sustainable harvesting program in Nama Fiji that supports the local Fijian Island community generates a really powerful story.

“We are delighted to be bringing the Nama Fiji range to our NZ customers” Ms Pistorius said.

Ms Sadranu said there were exciting plans as well to extend the Nama Fiji skincare brand to the chain’s 59 stores which offer the perfect alignment for the Nama Fiji skincare brand currently stocked locally in Fiji at reputable outlets.

She added that the partnership with Farmers was a significant accomplishment for the premium Fiji brand and testimony that Fiji Made products have the potential to be marketed overseas by reputable companies who recognise the value and branding presence of locally made Fiji products.