PACIFIC businesses have recieved tremendous boost to their enterprises from being part of expos held in Australia and New Zealand through the assistance from Pacific Trade Invest Australia and NZ and this year is no different.
This year the PTI Australia announced that they would showcase four Pacific Island beauty product exporters at their Beauty Expo Australia 2017 which will be held on August 26 – 27 at the ICC Sydney in Australia.
A report by the Pacific Periscope said the enterprises selected for PTI Australia’s Pacific showcase were Fiji’s Nama of Fiji and Natural Fiji Pty Ltd, Papua New Guinea’s MaxtoneHaus and Island Rose Dream from Tonga.
According to the report, Jeremy Grennell, general manager exports, PTI Australia, said the enterprises selected had proven themselves to be export ready and they had strong brands and packaging, which was essential.
“At an international expo you will be directly compared with international brands so it’s important that your product has a strong identity and packaging that stand strongly with international brands, the four Pacific enterprises we have selected do just that,” said Mr Grennell.
“A new feature at this year’s beauty expo is visitors can distinguish between brands that focus on natural ingredients in their products and environmental consciousness which creates a real point of difference for the Pacific businesses we are showcasing.
“The beauty expo is a great platform that will allow these Pacific businesses to raise their brand awareness to an international market.
“They will get valuable feedback and the opportunity to foster relationships directly with Australian retailers and distributors.
“The expo will also provide them with insight into their competitors, they will see firsthand how their competitors market and position themselves,” Mr Grennell told Pacific Periscope.
According to Pacific Periscope the Beauty Expo Australia is the Pacific’s definitive trade event for beauty professionals, the Pacific beauty enterprises will be showcasing their products alongside top international brands including Napoleon Perdis, PONi Cosmetics and Dermalogica.
