FIJI has the potential to develop strong comparative advantages in the e-commerce space, said Deputy Prime Minister and Minister for Trade Manoa Kamikamica.
Mr Kamikamica made the comment at the launch of the National E-Commerce Strategy in Suva on Tuesday saying people were digitally savvy and were also eager to embrace new technologies, creating a strong foundation for the growth of e-commerce.
He said that, combined with the country’s “robust” ICT infrastructure and increasing digital connectivity, would ensure that businesses and consumers could seamlessly engage in online trade.
“As global e-commerce continues its remarkable growth, with projections indicating it will reach $US4.32 trillion by 2025, Fiji has the opportunity to capitalise on this trend,” Mr Kamikamica said.
“Furthermore, Fiji’s strategic position as the economic, logistics and transportation hub of the Pacific provides a unique advantage, facilitating efficient movement of goods and services across the region.
“Our thriving services sector, including tourism, creative industries, professional digital services, and outsourcing, also plays a critical role.”
Mr Kamikamica said unlike the trade of physical goods, those sectors faced fewer logistical constraints, allowing for greater scalability and competitiveness in the global market.
He said with those strengths, Fiji was well-placed to harness the opportunities of the digital economy.
“A thriving e-commerce sector also requires a strong supporting ecosystem. Beyond online transactions, this includes reliable logistics, digital marketing, and fintech solutions.
“The Government will continue to foster partnerships between marketplaces, e-shops, delivery firms, web designers and financial service providers to create an environment where e-commerce can not only grow but also become a key driver of economic transformation.”
