Tribe, Fiji’s iconic vodka-based ready-to-drink (RTD) brand, is expanding its flavour range with the introduction of Tribe Apple, a limited-edition offering that will be showcased at the Makete Fashion Show 2026, a key platform for highlighting Fijian fashion on Saturday 25 July 2026.
Since 1998, Tribe has been a familiar part of celebrations, festivals and social occasions across Fiji.
The launch of Tribe Apple reflects the brand’s continued focus on introducing new flavours that appear to consumers while building on the success of its existing portfolio.
Featuring a crisp apple flavour and smooth finish, Tribe Apple offers a refreshing new option for consumers and brings a fresh twist to the Tribe range.
Coca-Cola Europacific Partners Fiji Head of Marketing Alcohol, Etrina Simpson, said the new flavour reflects Tribe’s ongoing commitment to innovation and giving consumers more choice.
“Since 1998, Tribe has continued to evolve its range through innovation, introducing new flavours and limited-edition releases that keep the brand exciting and relevant for consumers.”
“Apple was a natural choice for our latest limited-time launch, offering a crisp and refreshing taste that appeals to a wide range of consumers.
As a brand built around our Find Your Tribe philosophy, we’re always looking for ways to give consumers more choice and help them discover a flavour that fits them
taste.”
Following its market release, Tribe Apple will be showcased at the Makete Fashion Show 2026, where attendees will have the opportunity to sample and experience the new flavour.
As a returning sponsor of the event, Tribe will also take centre stage on the runway, featuring in a specially curated outfit inspired by the brand and worn by a singer performing at the show.
Simpson said the Makete Fashion Show 2026 was an ideal platform for the launch. “The fashion event brings together creativity, culture and self-expression.
It’s an opportunity to engage with consumers, support local talent and introduce Tribe Apple in an environment that reflects the energy and personality of the brand.”
Following its showcase at the Makete Fashion Show 2026, Tribe Apple will be available nationwide for a limited time only.
For more details, contact Public Affairs, Communications & Sustainability specialist, Demayble Pasoni, at demayble.pasoni@ccep.com.
Miss Hibiscus 2025 Rhyelle Aisea joins guests at the Tribe-branded photo area during the Makete Ethnik last year.
Front-row moments with MC Patricia Naisara and guests at Makete Ethnik 2025.
