The Australia business mission organised by Investment Fiji was described as fruitful by the Agricultural Marketing Authority chief executive Ajay Singh.
Mr Singh said the mission provided them with a networking platform between existing and potential trade partners.
According to Investment Fiji apart from attending B2B sessions, the AMA team present in Australia were in the field to meet several distributors and retailers who opted for Fijian Made products.
Mr Singh said the increasing demand for Fijian Made products clearly stated the product’s visibility in the Australian market, and the need for further branding.
He said their team was also pleased to have engaged in positive discussions with potential investors and importers, and was committed to capitalising on the opportunity to increase market presence in Australia which would also assist in the increase in Fiji’s overall GDP.
The Fijian delegation also met Pacific Trade Invest (PTI) Australia Impact Investment manager Leata Alaimoana-Roberts where she was updated on the Fiji Australia Investment and Trade Mission held last week and discussed potential areas of collaboration in investment attraction.
Ms Alaimoana-Roberts shared that PTI Australia would work with Investment Fiji to co-ordinate new and existing investment leads and add investment Fiji as a member of their investment committee.
Investment Fiji chief executive officer Kamal Chetty highlighted Investment Fiji’s transition into IPA and thanked PTI Australia for their cooperation during the recent investment and trade mission to Australia.
He also emphasised on the marketing plans to attract investment into Fiji, strategic plan for the next three to five years, investor ready projects and the ease of obtaining visitor business visas.
