AN event to signify the importance of the International Day of Happiness was held at Fiji’s Mission in United Kingdom earlier in the week.
Fiji’s High Commission in London, in collaboration with Tourism Fiji, had coordinated the event that coincided with the launch of Tourism Fiji’s new initiative ‘Bulanaires List’, which tied in with the brand ethos “where happiness finds you” and focuses on what sets Fiji apart from other destinations, its people.
Fiji’s High Commissioner to United Kingdom Jitoko Tikolevu highlighted the importance of tourism as being the key foundation for Fiji’s economic growth.
He challenged the stakeholders to be innovative and to be adaptive to the ever-changing dynamics of the significant sector.
It was highlighted that the launching of ‘Bulanaires List’ was timely given that March 20 marked the International Day of Happiness and this year’s theme ‘Happier Together’ emphasised that working in unity promoted prosperity and opportunities for development.
In December last year, Tourism Fiji announced a revitalised global brand campaign that essentially went beyond just relaxation by highlighting Fiji’s ‘Bula’ spirit and emphasises the range of experiences that are offered throughout Fiji’s 333 islands.
In the 2017 annual Gallup International Survey on Happiness, Hope and Economic Optimism found that people in Fiji were the happiest in the world.
It was on this basis that the concept of Bulanaire was formed, and a list to celebrate the Bula spirit was subsequently developed.
