THE Nadroga Navosa Chamber of Commerce and Industry (NNCCI) has described the opening of BRED Bank’s Sigatoka branch as a pivotal milestone for the local economy.
NNCCI President Suresh Naidu said the bank’s entry into Sigatoka strengthens economic diversification and improves access to financial services, particularly for small and medium enterprises and the agricultural sector.
The Chamber views the new branch as a sign of confidence in Sigatoka’s growth and economic resilience.
Mr Naidu highlighted the importance of competition within the banking sector, noting that the presence of a new bank encourages better service quality and more competitive offerings for local businesses.
He also emphasised the importance of proximity for farmers and rural producers across Nadroga–Navosa.
With the Sigatoka branch now operating, farmers no longer need to travel long distances or rely on limited banking windows to manage their finances after selling produce at the Sigatoka Market.
Mr Naidu has also called for appropriate and regulated financing for agriculture, highlighting the need for access to loans for farm machinery, climate-resilient seeds, and land development.
The Chamber sees BRED Bank as a potential partner in financial literacy, supporting farmers in transitioning from cash-based transactions to digital savings and long-term financial planning.
“The past year has shown us the incredible resilience of our local economy,” Mr Naidu said.
“From the bustling corridors of Sigatoka Town to the world-class resorts along our Coral Coast, the Chamber remains committed to being your voice and your partner in growth.”
