TWO of the leading brands in the country joined forces to leverage bigger prizes and greater opportunities for its customers.
Goodman Fielder Fiji’s Crest Chicken and Tuckers Ice Cream launched its “It Takes 2” promotion on Wednesday.
With a prize pool in excess of about $240,000, the promotion initiative is the largest competition of its kind and offers the opportunity for everyone in Fiji to be in with a chance to win a house, car, cash and other prizes.
Goodman Fielder Fiji general manager Chris Zaayman says the competition will grab the attention of consumers.
“Imagine if you were the one who won the house through simply saving the barcodes from your Crest Chicken or Tuckers Ice Cream packaging.
“Your life would change and you would smile from ear to ear,” he said.
The promotion campaign officially launches tomorrow and will run for four months, with weekly draws for cash prizes winners commencing from November 7 which will build up to the major prize draw on February 7, next year.
As the name suggests, it takes two bar codes to enter the competition.