Fiji Bitter, a brand deeply intertwined with Fijian rugby culture, launched a special series of limited-edition beer cans to mark the 2024-2025 7s series.
With a blend of Fijian heritage and sporting spirit, these 330ml cans are poised to become a collector’s item, celebrating the nation’s love for rugby.
The cans feature a striking design, incorporating iconic elements such as a map of Fiji with its provinces marked, the Fiji flag, and the famous Drua motif.
Further capturing the essence of Fijian culture, the design includes coconut trees, island imagery, and the vibrant hibiscus flower, a true representation of the nation’s identity.
A silhouette of a rugby player in action ties the sporting theme together, encapsulating Fiji’s passion for the game.
Mike Spencer, general manager of Paradise Beverages expressed his excitement about the launch.
“Fiji Bitter has always been more than just a beer; it’s a brand that unites communities. This limited-edition design captures the essence of who we are as a nation — our islands, our people, and our beloved sport of rugby. We are thrilled to offer this as part of our ongoing support for grassroots rugby, which has been at the heart of Fiji Bitter for the past 48 years.”
The launch coincides with Fiji Bitter’s recent two-year sponsorship agreement with the Fiji Rugby Union.
This partnership focuses on fostering rugby talent at the grassroots level while continuing support for the iconic Fiji Gold brand at the professional level.
The Fiji Bitter 7s Series, now a cornerstone of the local rugby calendar, promises an even more action-packed season, uniting fans from across the islands with exhilarating matches and community spirit.
As part of their sustainability efforts, Fiji Bitter encourages customers to return bottles to their collectors.
