FORMER Flying Fijian Seremaia Bai says being featured on a 400grams pack of MILO he once dreamed about as a child is more than just recognition, it’s a symbol of hope.
“We all understand here in Fiji, not a lot of kids grow up in an environment where they have hope, whether it’s education, whether it’s food, whether it’s love and care.”
Nestle launched the limited-edition Milo pack yesterday at the company’s headquarters in Wailekutu, Lami, which also celebrates Bai’s contribution to rugby and youth development in Fiji.
The initiative is part of Nestlé’s ongoing campaign to promote sport, nutrition and positive values among young Fijians.
Bai, who collaborated with Nestlé on the campaign, said seeing his face on a Milo pack was a humbling moment.
“As a child, Milo was a treat we all loved. I never imagined one day I’d be featured on it,” Bai said.
The 2024 Pacific Rugby Hall of Fame inductee recalled his early days playing rugby with coconut husks for boots and trees as goalposts.
“It wasn’t about gear or facilities, it was about passion and perseverance,” he said.
Nestlé Fiji general manager Tim Inkster said Bai was chosen because of his inspirational journey and commitment to building future leaders through sport.
“Seremaia has always been more than a rugby player. He’s a legend. His values align with what Milo stands for,” Inkster said.
Since 2018, Bai has worked closely with Milo to run school holiday tag rugby clinics, helping children learn discipline, teamwork and respect through sport.
“It’s about building better Fiji, not just better athletes,” he said.
