Association commends trial measures

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Traffic along the King’s Highway in Nabua, Suva last week. Traffic congestion in Fiji is significantly affecting business productivity and tourism efficiency, says the Fiji Hotel and Tourism Association. Picture: LITIA RITOVA

Traffic congestion in Fiji is significantly affecting business productivity and tourism efficiency, says the Fiji Hotel and Tourism Association (FHTA).

While commending the Land Transport Authority (LTA) for considering trial measures to alleviate congestion along the Suva-Nausori corridor, FHTA chief executive officer Fantasha Lockington also called for similar interventions in Nadi.

She said traffic-related inefficiencies are a growing concern for the private sector, adding further strain on productivity.

“Traffic congestion has consistently posed challenges for businesses, employees, and visitors, particularly during peak hours along the Suva-Nausori, Lautoka-Nadi, and Sigatoka-Nadi corridors,” she said.

“These delays not only reduce operational efficiency but also increase transportation costs, ultimately compromising the quality of service across both public and private sectors.”

Mrs Lockington pointed to deeper systemic issues contributing to congestion, such as inadequate urban planning and limited access to affordable housing, which force many employees to live far from their workplaces, leading to longer commutes and a diminished quality of life.

She expressed FHTA’s support for trial measures such as slip lanes, traffic light optimisation, and right-turn restrictions, viewing them as necessary first steps toward long-term solutions.

“While Suva is the right place to begin, similar interventions should also be considered for Nadi, where peak-hour traffic and flood-related disruptions remain a major concern.

“As discussions persist around sustainable solutions such as staggered work and school hours, improved public transport systems, and vehicle import regulations.

“We strongly urge policymakers to address the root causes of these challenges.”

Mrs Lockington also said there was a need for inter-agency and private sector collaboration in planning for urban expansion, affordable housing, and traffic management, particularly in areas experiencing economic growth.

“These issues will continue to exacerbate road fatalities, the frequency and cost of traffic accidents, and the overall impact on productivity, especially in light of economic growth surrounding developing commercial and tourism hubs.”