Total visitor arrivals in April 2023 reached 76,961. This is reportedly 100.2 per cent of the 2019 figures over the same period and 118 per cent of Tourism Fiji’s April target.
Australia and New Zealand accounted for 71 per cent of April arrivals.
“Our April visitor arrival figures have just been released and have again surpassed expectations, cementing our position as the ultimate holiday destination” said Tourism Fiji chief executive officer Brent Hill.
“Well done to everyone in our industry for the continued hard work and promotional effort to continue to put Fiji at the forefront of tourists’ minds around the world.
“Great to see tourists from Japan and China coming back in good numbers already following resumption of the direct services,” he wrote in Tourism Fiji’s May update.
Transit numbers have also remained robust, with over 19,000 passengers utilising Fiji as a hub.
Holiday figures saw a remarkable 9 per cent increase compared to April 2019 and a notable 33 per cent increase from the previous month, reflecting a strong desire for travel.
“Our efforts resulted in estimated earnings of $273 million in April. We have welcomed 252,245 arrivals this year and a cumulative total of 911,783 since reopening borders.”
Fiji’s brand impression has also reportedly experienced excellent growth in the last quarter with significant increases in some key markets including Australia and New Zealand.
