Activating collective tourism power

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Katy Pakinga, left, with Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka at the Sheraton Fiji Golf and Beach Resort in Denarau, Nadi. Picture: REINAL CHAND

THE tourism super week is expected to activate and accelerate collective power among tourism industry stakeholders particularly micro, small and medium enterprises (MSMEs).

This was highlighted by Deputy Prime Minister and Minister for Tourism Viliame Gavoka in his speech while officially opening the event at Denarau Island in Nadi on Monday.

“We will activate this collective power. Our micro, small and medium enterprises, those dearest to the industry, will gain insights covering many topics,” Mr Gavoka said.

“Our tour guides will hone their craft as cultural ambassadors. Sustainable practices will take root across our industry.”

He said this year’s theme: “Veisolisoli for success: Sharing Knowledge, Building Futures” is an ancient wisdom that is now a modern competitive edge.

“What truly sets Fiji apart in this crowded global market?

“It lives in the human moments we create — when a veteran hotelier advises a village homestay operator, when international investors learn from local artisans, when every visitor becomes part of our extended family through the genuine care we show.

“That’s the veisolisoli in all its essence.”

Additionally, Mr Gavoka pledged to keep removing barriers for the tourism industry.

“Last week in Parliament, we spoke about matters that impact us as in industry. From enhancing our connectivity – to leveraging the growing cruise market, there is a lot we need to do.

“But true progress requires all hands on deck. So I challenge each of you: mentor one rising star this week. Dare to explore one unconventional idea. Forge one partnership that will outlast this event.

He further encouraged participants to make use of the opportunity in collaboration to make impact and progress the tourism industry in Future.

“When we reconvene next year, let our success stories echo across these islands – of villages transformed through tourism enterprises, of young Fijians employed in thriving businesses, of innovations that began as conversations in these very halls.”

The five-day event will feature a series of expert led workshops, panel discussions, networking opportunities and hands on training sessions designed to enhance trade, innovation and business skills within the tourism sector.