FACEBOOK has defended the way it handles video content after it was criticised by a popular YouTube star.
Video blogger Hank Green said the company intentionally overstated how many people watched videos on the site, and failed to tackle video piracy.
Facebook said it took intellectual property rights “very seriously”.
One expert told the BBC the social network needed to do more to “reassure” content creators.
Hank Green is one of YouTube’s most prominent stars and more than 2.6 million people follow the YouTube channel he runs with his brother John.
In a post on his blog, Mr Green said although Facebook was an “interesting” platform for video, the company had “fundamentally devalued” online video by inflating statistics.
In April, Facebook said its visitors clocked up four billion video views daily.
Mr Green said Facebook’s statistics were a “lie”, because the site counted a video as viewed after just three seconds.