The Fijian Competition and Consumer Commission (FCCC) has announced an increase in the retail prices of Rewa Butter, effective from Monday, 14 July 2025.
FCCC states the adjustment follows a comprehensive review prompted by a 16% average increase in the landing cost of bulk raw butter compared to the FCCC’s last assessment.
The price revision considered manufacturing and other associated production costs, reflecting global market dynamics.
FCCC has emphasized that local butter prices are heavily influenced by the cost of imported raw materials, driven by factors such as global commodity prices, freight rates, and currency exchange rates.
“Since 2021, the landed cost of raw bulk butter has shown a fluctuating trend. Following the last price adjustment in July 2024, costs have been steadily rising,” states FCCC.
“Global demand, particularly from China, which saw an 18% year-on-year increase in dairy imports in late 2024, has contributed to this trend.”
“Additionally, drought conditions in New Zealand, a major dairy exporter, have reduced milk yields, tightening global supply and pushing prices upward.”
The FCCC noted that the global butter and milk markets are experiencing substantial growth due to rising demand and constrained supply.
“As these factors remain volatile, the public is advised to expect further price fluctuations throughout the year.”
FCCC adds it remains committed to ensuring fair pricing practices in Fiji while balancing cost-of-living concerns with long-term market sustainability.
“The commission will continue to monitor local market conditions closely and provide updates as needed to address any necessary price adjustments.”
