EXPORTS continue to be a critical component in Fiji’s economy, said Fiji’s Trade Commissioner to Australia and New Zealand Daniel Stow.
He made the statement last week, at one of Investment Fiji’s targeted export workshop, based on insights gained from an exporter training needs assessment earlier this year.
At the workshop, Mr Stow said exports have the potential to further economic development, diversification and resilience.
“Commercial agriculture has immense potential in Fiji and continues to promote and attract investment in this sector,” he said.
“It remains crucial in developing and unlocking further export opportunities and increasing volumes, particularly in terms of addressing issues such as ensuring quality and consistency of supply.”
He said Australia and New Zealand together make up nearly two-thirds of all overseas arrivals into Fiji and these strong people-to-people ties now pave the way for even greater levels of business-to-business connections.
“In the first half of 2024, Fiji’s agricultural exports exceeded $385m with kava emerging as the single highest earning commodity at nearly $22m – an increase of over 20per cent from the previous year.
“Values of fresh and chilled agricultural exports also increased by over 27per cent over the same period, reaching $38.2m.”
He encouraged local businesses to use potential opportunities presented by global uncertainties.
Investment Fiji chief executive officer Kamal Chetty said the workshop contributed to the readiness of Fiji-export businesses.
“Workshops such as this is integral for our exporters, particularly those who are ready to export or expanding their market reach internationally,” he said.
“It offers a unique opportunity to gain hands-on knowledge and connect directly with trade professionals who understand the nuances of global markets.
“At Investment Fiji, we want to ensure that every business, no matter its size, is equipped with the tools and confidence to reach beyond Fiji’s borders and tap into the global markets.”
Note: This article was first published on the print version of the Fiji Times dated May 3, 2025
