Popular sports apparel manufacturer, BLK has launched a new line of sportswear under its parent company Kingdom Sports Apparel.
During the official launch of the brand in Lautoka, BLK general manager Asesela Serau said the subsidiary brand was specifically focused on the local and regional market.
“Kingdom Sports Apparel was founded in January, 2017,” he said.
“The company’s line of business is manufacturing of sportswear, casual wear and corporate wear and KSA is the official licensed manufacturer and retail distributor for BLK Sports International.
“The company is a vibrant and dynamic organisation where state of the art technologies are standard in business practice and communication.”
He said the company had been long recognised as a leader in sportswear manufacturing in the Oceania region.
“KSA has a well transoceanic competitive position and is not able to maintain its position but has the strategic intent to give stronger with an aggressive method via internal growth.”
He said the reason that the company had created a sister brand was because of the ongoing challenging economic environment.
“The company wants to provide solutions to all group of customers including kids, adults, schools, teams and communities.
“We want to be a solution provider to our existing customers by providing a very competitive pricing and quality products.”
BLK sportswear has been one of the recognised brands in Fiji and the Pacific. It has its outlets in towns across the country.
