A virtual conference, which was convened by Tony Greubel, the United States Chargé d’Affaires to Fiji, Kiribati, Nauru, Tonga, and Tuvalu attracted US companies that can assist Fijian companies with business to business matchmaking, distribution, marketing, and biosecurity compliance.
More than 50 US-based consulting companies joined the conference known as “Growing the Fiji Brand: US Services Needed” and were introduced to Fiji’s burgeoning export sector.
Mr Greubel was joined by Shaneel Nair, the senior trade adviser with Investment Fiji and Arif Khan, founder of Cacao Fiji and the Acting President of the Fiji-USA Business Council.
He said the US had been Fiji’s No. 1 export market for the past six years.
“There are now hundreds of firms – big and small – exporting to the United States,” Mr Greubel said.
“Many of these firms are looking to collaborate with US companies,” he said.
Mr Khan said: “Fijian and U.S. companies can find many synergies together as both economies recover from the COVID-19 impacts.”
Investment Fiji’s CEO Craig Strong commended the US Embassy for collaborating with Investment Fiji on advancing the Fiji brand.
“Our capacity-building programs, online resources, virtual trade expos and an extensive international network have provided Fijian exporters with the right platform to get their business and products export-ready for the global market,” Mr Strong said.
