TODAY, the market is rapidly changing and Fiji Bitter has to move with time.
Therefore, a Fiji Bitter makeover was vital in growing the Fiji Bitter brand.
Of all the promotional tools we implement, sponsorship in particular helps to build image and brand equity at a time when traditional media platform are jumbled with advertising.
In an environment where it is difficult for any brand to stand out, sponsorship provides real breakthrough and an ability to connect and communicate on a personal and emotional level with our consumers.
Any Fiji Bitter sponsored event forms a genuine connection between brand and consumer.
As the Fiji Bitter brand continues to look for ways to reach its loyal consumers in the environments in which it is most receptive, Fiji Bitter sponsorship provides a way to positively reinforce our brand values.
Sports sponsorship has proven to be positively received and embraced by the Fiji community.
This demonstrates the real power of effective and successful Fiji Bitter sponsorship. To maximise the impact of any Fiji Bitter sponsorship, we as sponsors always ensure that the Fiji Bitter brand:
nFinds the right brand fit
nFocuses on adding value for the loyal consumers
nMixes the sponsorship into the brand’s (Fiji Bitter) overall communications strategy.
Thus implementing various strategies and concepts, exceptions and provisions for improvements could only be extracted, making any Fiji Bitter sponsored event bigger and better in the future and we constantly endeavour to refine the way Fiji Bitter connects with our consumers.
Fiji Bitter is an icon brand and we always endeavour to enhance and maintain the reputation of Fiji Bitters’ success and become a model for other brands.
Our mission is to provide the best for our loyal end users and provide our loyal consumers and overseas visitors with ‘The Real Taste of Fiji’.
An important aspect of our sponsorship is to create a positive emotional attachment to Fiji Bitter which creates a response and experience unique to our brand.
Some important values of the Fiji Bitter brand are; togetherness, reward, socialising and friendship, but it is the feeling and the anticipation of that feeling that Fiji Bitter conveys most impressively.
Constructive emotional bonding comes from a commonly beneficial relationship built on trust, understanding, and support. These are the qualities that often separate colleagues from friends, and friends from family.
Fiji Bitter promises to deliver positive, relevant, and unique events whenever or wherever the brand is involved.
We’re back for the 38th consecutive Fiji Bitter Marist 7s! Below are some Fiji Bitter sponsored events:
nFiji Bitter Escott Shield Tournament
nA large variety of local Fiji Bitter Rugby 7s tournaments including big events such as the Fiji Bitter Marist 7s, Fiji Bitter Nawaka 7s and localised grassroots events like the Fiji Bitter Savusavu 7s and the Fiji Bitter Taveuni 7s.
nLocalised Fiji Bitter snooker tournaments, chess and darts. Fiji Bitter Beer, The Real Taste of Fiji.
